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additional media coverage + revelation of US atrocities in Vietnam war, including My Lai Massacre → in which US soldiers murdered 347-504 unarmed SV civilians → shocked American public
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many people → began to demonstrate + protest US involvement in Vietnam war
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anti war sentiments → fuelled by graphic images that were publicised in mainstream media
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e.g. of this → iconic image of a Viet Cong captain being held at gunpoint and later executed by SV general
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photograph named “Saigon Execution” → turned American public against war effort → with some calling it “picture that lost the war”