• additional media coverage + revelation of US atrocities in Vietnam war, including My Lai Massacre in which US soldiers murdered 347-504 unarmed SV civilians shocked American public

  • many people began to demonstrate + protest US involvement in Vietnam war

  • anti war sentiments fuelled by graphic images that were publicised in mainstream media

  • e.g. of this iconic image of a Viet Cong captain being held at gunpoint and later executed by SV general

  • photograph named “Saigon Execution” turned American public against war effort with some calling it “picture that lost the war”