• additional media coverage + revelation of US atrocities in Vietnam war, including My Lai Massacre → in which US soldiers murdered 347-504 unarmed SV civilians → shocked American public

  • many people → began to demonstrate + protest US involvement in Vietnam war

  • anti war sentiments → fuelled by graphic images that were publicised in mainstream media

  • e.g. of this → iconic image of a Viet Cong captain being held at gunpoint and later executed by SV general

  • photograph named “Saigon Execution” → turned American public against war effort → with some calling it “picture that lost the war”